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In other words you can occasionally drop one and it will almost always bounce back, but drop the other four and they will suffer damage, possibly shatter.

I am currently reading “In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules” by Stacy Perman. It is an interesting story of one of the most successful fast food chains ever. What is it about In-N-Out Burger that has led to its huge success?